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10 Questions to Evaluate a Social Media 'Expert' | Internet Marketing Strategy: Conversation Marketing

Submitted by Jean Pickering

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If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone's claim of expertise is legit? Here's my quick quiz. Ask each question and take the appropriate action: 1: Do you have a blog? If the expert answers 'no', that may be OK. Follow up with something like 'Oh, you're using Posterous instead?'. If they look at you blankly, end the meeting there. No sense wasting your time. If the expert answers 'yes', get the address and go look. If they've been blogging for

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